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Let me start off by saying, I am not a Kim K fan!ย  But, I respect her hustle.ย Let me put something into perspective for you. Think of yourself as a consumer, do you purchase name brand or off brand? Whether its food, clothing, make-up etc. Why do most people purchase branded items? ย It’s all about reputation! All about the company!ย  Consumers usually stick toย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย ย what/who theyย know!ย 

So, what is branding?

  • Branding includes slogans, symbol or logos, company or person name.
  • Branding is about quality and upholds a certain stature.Brandingย also includes how the audience perceives you.
  • All of the above summarizes brand as worth, value, and quality.

So back to Kim K….. I repeat! I amย NOTย a Kim K fan!

But who else you know can sell a book filled with selfies of herself?

Who else can create an app about their own lifestyle?

Let’s not mention she gets paid for posting on Social Media!
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OK, that’s enough about Kim Kardashian. I say that to say, you are the face of yourย own brand! Your brand is the selling point for your Products andย your Services.
  • The way you carry yourself, display your product, the tone/pitch you use.

Even visualization is important from prop position, photo quality to even using the best background and angle. Social Media is about branding too. Online, has become the forefront of many businesses and has contributed to increasing sales and gaining recognition.

Branding is all about reliability, credibility, trust and being an influence. Influence is making powerful statements to attract your target audience, this means verbal and visual statements.

Clothes can always sell when hanging on a mannequin but that same outfit on the runway, puts the icing on the cake! Imagine the movement of a garment, fit like a curvaceous glove, color, lighting, even the model can attract the audience attention.
Be aware of the perception you give to your audience.ย Giving your audience an inside look at your story (lifestyle, products, services). Show them how you bring value.

ย Company that present value as great branding isย Apple.

  • APPLE promotes organization, and bringing simplicity to technology with uniform design.
  • Commercials usually includes hip music, colorful designs while attracting users with active lifestyles.
  • Consistently promote innovation yet maintain the same platform and interface technology across all products.

APPLE is a company that uses branding strategies to appeal to their audience.

Check your branding strategy to ensure you are inspiring and attracting your audience to more than just your products.

Here are 3 tips to help you step into your Brand!ย 

3 thoughts on “๐ŸŽ€ Sell your lifestyle ๐ŸŽ€”

  1. “you are the face of your own brand”
    So true, yet for a while I’ve been trying to get other faces to represent my brand. Plans are in motion, watch this space.

    1. Yes, hun! You are the best face for your business because you know the worth and reason that all in itself is the reason you represent your brand. Good Luck and keep us in the loop on your progress!

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